Our job, now, yours and mine, is to create a powerful movement for a new economy based on the core human values of human dignity, the common good, and stewardship. These values are resonant with the ancient wisdom we have forgotten. – L. Hunter Lovins

Step 1: Understand the Situation 

“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein

  1. What’s the current situation situation? Do you understand your true needs and impact?
  2. What are your strengths, weaknesses, opportunities and threats in relation to climate change (Climate SWOT)? Develop different scenarios of the future, and tweak variables in the different scenarios to help determine the future you want to see.
  3. What is your vision of the future in relation to this climate venture?

Key to remember for this step: In order to know where we’re going, we have to know where we’ve been and where we are. Then we can create the best vision for our future.

Step 2: Cause the Change

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckminster Fuller

Depending on your Vision, you may have one or more target actions that people need to take.

Start with the “Target Action” and how it is good for the climate, economy and humanity. Then pop over to the “Problem Action,” and why it’s bad for the climate, economy and humanity. The goal of our behavior change is to open up that funnel, where instead of using everything up and causing pollution, we’re using less and able to sustain life on Earth. 

Explain how your target action reopens the funnel. Include answers to the following questions:

  1. What do you feel is the target action people should be taking? Why is it good for the climate, economy and humanity (opening the funnel)? What is our target?
  2. What is the problem action that people need to stop taking? Why is is bad for the climate, economy and humanity (closing the funnel)? What is the cause (or the causes) of the problem action? What is the current benchmark?
  3. From our vision of the future, look back to our current situation. Determine what steps we need to take to close the gap between the current non-optimal behavior and our target actions. It feels like you’re going backwards but it needs to be done this way so we’re not accepting the limits and drawbacks of our current situation, but rather we’re re-creating the system and the situation we need. We can be as general or specific as we need to be. In the table below, we start with our Target Action at the top and work our way down to the Problem Action.

Answer the questions. Replace text in italics with your text.  

Target Action:
Ideal Group:How is the perfect group defined that we want to see taking our target action? This could be “everyone.”
Motivation:Is there a reward or something that will keep people moving towards the completion of the behavior? This could be points on CLEANetwork.com, an award certificate or a lower electricity bill.
Ability:How do we enable people to easily complete the behavior? We have to keep it as simple as possible. 
Trigger: What will “prompt” people to take action? This could be to fulfill some kind of need or desire or a reminder.
Chasm Group:What is the first, most likely group of people we will be able to influence to adopt this behavior? Define this group and how we reach them. 
Problem Action:

Depending on your target action(s), you may have one or several of these analyses. It is your idea, so you can keep it simple or make it as complex as you want. Get your team working if you need to. This may change as you go along also. Don’t sweat it, just adapt. Every change for the better is good, no matter how big or how small. If you need to make this the “first step” towards your vision, that’s good progress that you and others can build upon later.

Key to remember for this step: Every action that people take is caused by the things that came before it. Make sure to have a realistic, practical picture of your problem action, and that your target action will actually cause improvement. 

Step 3: Participate and Share

“The growth story of the 21st century can unlock unprecedented opportunities of a strong, sustainable, inclusive economy. The benefits of climate action are greater than ever before, while the costs of inaction continue to mount. It is time for a decisive shift to a new climate economy.” – New Climate Economy 2018 Report

Now that we know the change we want to see and how to cause it, we have to plan out how to actually make it happen. We’re completing the circle of the climate venture map. We have a different kind of goal than a traditional business’s product or service, but we still need to plan it out. There’s value in us creating this target action, and in people taking it, and this is only going to increase as we start to pass new laws on things like prices on carbon emissions. We need to prioritize our own activities and make sure we have the help and resources we need to cause the change.

    1. Sustainability Measures: Go through your list in #2 table and highlight priorities. Make a table and list priorities, as well as inflows (what we consume) and outflows (what we produce). A positive flow should be maintained. Once we complete our table we can easily define our Mission. This should also advise the marketing, sales and financial plans.
Priorities:Inflows (what we consume):Outflows (what we produce):

2. Mission and Strategy: State your mission as you now see it. Develop plans, e.g. strategic or business (mission, goals, target action, marketing, team, budget, milestones, etc.).

3. Execution and Evaluation: Execute. Evaluate. Continuously improve.

Key to remember for this step: This is where we’re taking everything we learned in our climate venture map so far and making it real. Be yourself, let your passion and interests shine through. And remember, you are not alone.

What’s Next?

Once you complete your CVM, you can set up a Group on All4.Earth. In the group, you get free tools for:

  • Project Management
  • Discussion Forum
  • Knowledge Base

And access to all the other free tools on All4.Earth.


Course Discussion